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Users who took IQ or personality tests on these sites were shown a basic result — an IQ of 130, for example, or their Myers-Briggs personality type.
But the tests also offered a deeper look into the user’s strengths and weaknesses, which the user could pay for.
An obvious method might be targeted product advertisements; after all, many quizzes are just users picking out the things that they like.
Quiz apps would also be a natural home for offers or marketing studies.
But most people have a strong urge to find out more about themselves, and Facebook offers the perfect platform for social quiz-taking.
So there’s a good chance that a company that finally gets the model right will find itself an overnight success.
If your company wants to make lightning strike repeatedly, consider these points.
Yet although each gained several million users, they never really took off.
The key for these sorts of quizzes is probably to sell something concrete.
Broadly speaking, there are three categories: All three of these categories have the potential to create huge applications, in our view. At their height, over 60 million monthly users were using a small handful of friend quizzes.
But the temptation to use shady tactics like forced wall-posts appears to have been too high for the developers; Facebook has banned almost all of them.