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1800s: Aristocrats Catch On Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic engagements that seem scandalous by today's standards.
An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...
I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.
1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.
Less-Than-Fun fact: homosexuality was outlawed and punishable by death in the UK by wife-murderer Henry VIII and continued to be illegal until 1967. A., anyone accused of being a "sodomite" doing "buggery" was also legally sentenced to death as of 1776.) Coded words, female names and other signals in personals were channels to privately expressing vulnerability and find companionship that society forbade.
During this time, gathering sites for gay men known as Molly Houses were subject to regular raids by law enforcement. 1727: Women Get Smacked Down for Expressing Personal Desire In 1727, Englishwoman Helen Morrison became the first woman to place an ad in a Lonely Hearts column.
maybe not that much has changed for the one percent?
) Mid 1800s: The General Public Follows In the mid-19th century, the need to advertise for a husband or wife was still considered a "failure" and associated with deviant behavior for many judgmental straight, white, middle-to-upper class people.
Many of the postings were simply calls for friends or pen pals.Even before the Web itself, bulletin boards and newsgroups hosted a variety of ways people could use technology to meet others with similar interests, including dating.Services such as America Online, Prodigy and eventually Craigslist offered chat rooms, forums and online classifieds of use to singles.These kinds of ads were especially fashionable among lonely soldiers during World War I.1960s: Counterculture and Computer Love Removed from the context of wartime, old stigmas crept back in.